Zenfinex Rebrands as Taurex: Unveils Proprietary Trading App and Suite of Trading Tools

<p>The London-based online trading platform Zenfinex is
rebranding to Taurex, a step the company described as part of its plans to
empower traders with trading tools and proprietary technology. Over the past
year, the company has strengthened its brand by actively engaging with the
global trading community.</p><p>Nick Cooke, the Founder
and CEO of Taurex, explains, "The Taurex brand embodies our legacy of trading
expertise while signaling our commitment to bring robust trading solutions to
our clients. In an era where technology and trading are becoming increasingly
intertwined, our aim is to continue to center people."</p><p>Taurex's Leadership Changes</p><p>According to the
company, the rebranding from Zenfinex to Taurex draws inspiration from the
Latin words "Taurus" for strength and "Ex" for <a href="https://www.financemagnates.com/terms/e/exchange/">exchange</a>. This rebranding
signifies Taurex’s commitment to redefining the <a href="https://www.financemagnates.com/terms/r/retail-trading/">retail trading</a> landscape. The
company is introducing changes, including the launch of a proprietary trading
app and a suite of tools suitable for traders at all levels.</p><p>Additionally, Taurex is
developing a global neighborhood to connect new and experienced traders. This
community will offer mentors, trading tools, copy trading options, educational
material, and a complete trading environment.</p><p>The new changes followed a change in the leadership of Zenfinex. In a report by <a href="https://www.financemagnates.com/cryptocurrency/fca-crypto-firms-face-significant-challenges-ahead-of-financial-promotions-regime/" target="_blank" rel="follow">Finance
Magnates</a> more than a
week ago, Matthew Wright, who has been at the helm of the company as the Group
Chief Executive Officer, <a href="https://www.financemagnates.com/executives/moves/zenfinexs-group-ceo-exits-joins-exinity-as-group-coo/" target="_blank" rel="follow">stepped
down from his role</a>. Wright
was appointed as the Group Chief Operating Officer (COO) at Exinity.</p><p>Before his tenure at
Zenfinex, Wright served as the CEO of Capital Index, a London-based broker
specializing in Contracts for Differences (CFDs) and financial spread betting.
Interestingly, Nick Cooke, Zenfinex’s founder, returned to take the reins as
the Group’s CEO.</p><p>Taurex Expands Global
Footprint</p><p>Founded in 2017 and
officially launched in July 2020 under the leadership of Cooke, Zenfinex has
expanded its operations in the global market. It has established a presence in
several key regions, including Dubai, Vietnam, Cyprus, Bulgaria, Lebanon,
Colombia, Sierra Leone, and most recently, Mexico.</p><p>Besides that, the company
has recently partnered to enrich its products and services. Through a strategic
partnership with Acuity Trading, a financial news analytics platform, the
company offers clients market insights rooted in data-driven sentiment
analysis. Similarly, Zenfinex collaborated with Trading Central, a technical
analysis specialist and investment research platform.</p><p>In June, Zenfinex became
the first Forex broker to <a href="https://www.financemagnates.com/thought-leadership/zenfinex-granted-historic-first-permanent-cfd-trading-licence-in-sierra-leone/" target="_blank" rel="follow">secure
a permanent license</a> for
trading Contracts for Differences (CFDs) from the Central Bank of Sierra Leone.
In addition to its African operations, the group extends its footprint through
Zenfinex Global Limited, which holds a license from the Financial Services
Authority (FSA) in Seychelles.</p>

This article was written by Jared Kirui at www.financemagnates.com.