You must constantly innovate
<p>I read an interesting post about a company I’d never heard about <a href="https://www.sistrix.com/blog/2009-vs-2019-seo-how-hometogo-overtook-airbnb/">gaining a foothold against Airbnb and the highly competitive travel & tourism industry</a> today. The company is HomeToGo and was founded in Germany in 2014. The article details how they’ve managed to outmaneuver Airbnb’s SEO strategy.</p>
<p>I found it interesting for a number of reasons. </p>
<p>First, I had no idea Airbnb’s moat was so weak. I suppose they have brand recognition, but how much is that worth if another company starts cropping up in the SERPs more often? What, if any, implications could a competitor like this have on Airbnb’s supposed 2019 IPO?</p>
<p>Second, the underlying implication of the post is that Airbnb has failed to keep up with SEO best practices. I admit that’s hard to believe given their size and resources, but I also know how easy it is to get complacent with an SEO strategy that is working well enough.</p>
<p>There are so many different ways to consider this when thinking about the markets. Traders and investors need to constantly rethink their approach. What worked last year may not work the next. </p>
<p>You should also constantly reevaluate your bias. It’s easy to get tunnel vision as a bull or a bear. We’ve seen this in equities lately as they made a ‘V’-shaped recovery, catching a lot of folks off guard on both sides.</p>
<p>We’re also seeing signs of it in crypto right now as many projects are showing strength. I’m not ready to be a bull yet, but I’m definitely open to the possibility.</p>
<p>If you aren’t constantly evaluating your bias and strategy you won’t make it long. That doesn’t mean it has to change, but you should always be open to the idea.</p>
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