Walmart says it is not advertising on social platform X By Reuters
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<span>© Reuters. FILE PHOTO: A Walmart store is seen in Encinitas, California April 13, 2016. REUTERS/Mike Blake/File Photo//File Photo</span><br />
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<p>By Siddharth Cavale and Sheila Dang</p>
<p>(Reuters) -Walmart said on Friday it is not advertising on social media platform X, one of the latest brands to say it has dropped the Elon Musk-owned site.</p>
<p>“We aren’t advertising on X as we’ve found other platforms to better reach our customers,” a Walmart (NYSE:) spokesperson said.</p>
<p>X, formerly known as Twitter, did not immediately respond to a request for comment.</p>
<p>The platform has struggled to retain advertisers since Musk acquired the company in October 2022, and faced a fresh exodus in recent weeks over rising concern about antisemitic content. </p>
<p>Earlier this month, Musk agreed with an X user who falsely claimed members of the Jewish community were stoking hatred against white people, saying the user was speaking “the actual truth.”</p>
<p>The user had also referenced the “Great Replacement” conspiracy theory, which purports that Jewish people and leftists are engineering the ethnic and cultural replacement of white populations with non-white immigrants that will lead to a “white genocide.” </p>
<p>Musk apologized for his post during an interview at a New York Times DealBook event on Wednesday, but hurled expletives against advertisers that suspended their ads, accusing them of “blackmail.”</p>
<p>An executive at a major ad-buying agency, who declined to be named, said X ad sales representatives appeared frustrated in the aftermath of Musk’s outburst against brands and did not have much to say in conversations.</p>
<p>Major brands including Apple (NASDAQ:), Walt <span itemscope="" itemtype="http://schema.org/Corporation"><span itemprop="name"> Disney </span></span> (NYSE:) and Warner Bros Discovery (NASDAQ:) also suspended their ads on X this month following a report from liberal watchdog group Media Matters, which said ads had appeared next to antisemitic posts. </p>
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