Twitter After One Year of Musk – Down, Down, Down

<p>In the grand saga of Twitter's transformation under Elon Musk, it's
time for a sardonic toast to a wonderful first year.</p><p>Musk, <a href="https://www.financemagnates.com/tag/elon-musk/" target="_blank" rel="follow">ever the interesting character</a>, celebrated this milestone by
bringing a sink into <a href="https://www.financemagnates.com/tag/twitter/" target="_blank" rel="follow">Twitter</a>'s headquarters. OK. We're not quite sure why, but his arrival was heralded on the platform.</p><blockquote><p lang="en" dir="ltr">Entering Twitter HQ – let that sink in! <a href="https://t.co/D68z4K2wq7">pic.twitter.com/D68z4K2wq7</a></p>— Elon Musk (@elonmusk) <a href="https://twitter.com/elonmusk/status/1585341984679469056?ref_src=twsrc%5Etfw">October 26, 2022</a></blockquote><p>So, what's the verdict after one year of Musk's Twitter reign? Well,
let's delve into the numbers.</p><p>Global app downloads plummeted by <a href="https://www.axios.com/2023/10/26/x-twitter-usage-statistics-elon-musk-owner">38%
from October 2022 to September 2023</a> according to Axios. That could have
something to do with the <a href="https://www.theatlantic.com/technology/archive/2023/07/twitter-x-rebrand-juvenile-internet-style/674875/">rebranding
disaster</a>.</p><p>Global traffic saw a decline of 14%, <a href="https://www.similarweb.com/blog/insights/social-media-news/x-twitter-musk/">as
per SimilarWeb</a>.</p><p>According to Sensor Tower, users seem to be giving X a chilly
reception, spending 2% less time on the platform. Oddly enough, Apptopia
reports an <a href="https://techcrunch.com/2023/10/26/despite-usage-declines-x-remains-stickier-than-first-thought/">uptick
in screen time</a> for active users.</p><p>In a less that cheerful revelation, US ad revenue took a nosedive, plummeting
by a <a href="https://www.marketingbrew.com/stories/2023/10/05/nearly-a-year-after-elon-musk-s-acquisition-x-s-revenue-has-been-decimated-almost-60-report">whopping
60%</a>. Musk reluctantly acknowledged this downfall last month.</p><p>What's the source of this digital turbulence? Well, it seems the surge
in <a href="https://www.bbc.com/news/world-us-canada-65246394">hate speech</a>,
misinformation, and technical hiccups during Musk's tenure played a role in
waning interest. The X rebrand and the befuddling changes to the elusive blue
check mark probably added to the chaotic mix.</p><p>All in all, it hasn’t been a great year.</p>

This article was written by Louis Parks at www.financemagnates.com.