Saxo Bank Appoints Head of Go-to-Market for MENA, UK, and Switzerland

<p>Saxo Bank
announced today (Wednesday) that the position of Head of Go-to-Market for MENA,
the UK, and Switzerland has been filled by Tara Tyan. Tyan brings extensive
experience in retail investment and contracts for difference (CFDs) industries.
</p><p>Tyan Appointed as Head of
Go-to-Market at Saxo Bank</p><p>Tyan has
been associated with <a href="https://www.financemagnates.com/tag/saxo-bank/" target="_blank" rel="follow">Saxo Bank</a> since 2018 when she took the Regional Head of
Marketing role. Since June, she has been serving as the Interim Global Head of
Go-to-Market and has now officially been appointed as the head of this division
for the MENA region, the UK, and Switzerland. </p><p>"I'm
happy to share that I'm starting a new position as Head of Go-to-Market for
MENA, UK &amp; Switzerland at Saxo Bank," Tyan commented on her social
media.</p><p>The new
Head of Go-to-Market has over eighteen years of professional experience and a
decade of direct experience in the FX/CFD industry. Interestingly, this is her
second stint with Saxo Bank. She first joined the company for two years in June
2015 as the Marketing Manager for the MENA region. </p><p>Prior to
this, she worked as the Global Events Manager for FxPro and the Regional
Marketing Manager for Easy Forex. During a year-long break from Saxo Bank, she
served as the Senior Marketing Manager at Equiti.com and the Marketing Director
at JM Financial Brokerage.</p><p>Saxo's Million Clients and
$100 Billion in Assets</p><p>Saxo Bank
recently revealed that it has crossed <a href="https://www.financemagnates.com/forex/saxo-banks-client-assets-surpass-100b-quintuple-in-5-years/" target="_blank" rel="follow">the $100 billion mark in total assets</a>, a
significant landmark in the institution's trajectory. This achievement comes
even as the bank navigates a complex macroeconomic landscape, underscoring its
resilience and growth in both client deposits and numbers. The bank took over
25 years to accumulate $20 billion in client assets but managed to multiply
this figure fivefold to surpass $100 billion in just half a decade.</p><p>Concurrently,
the bank has set another record by supporting more than <a href="https://www.financemagnates.com/forex/one-million-and-counting-saxo-banks-client-base-hits-record-high/" target="_blank" rel="follow">one million clients on
its platform</a>, reflecting a broader global trend of individuals taking more
control over their financial investments. </p><p>Kim
Fournais, the Founder and CEO of Saxo Bank, highlighted that reaching this
milestone demonstrates the bank's capability to sustain its expanding customer
base and steer through turbulent markets. </p><p>However,
<a href="https://www.financemagnates.com/forex/fx-trading-demand-on-saxo-bank-slips-in-july/" target="_blank" rel="follow">according to the latest trading volume report</a>, Saxo Bank experienced a 5.5%
month-over-month decrease in forex trading in July, with volumes falling to
$112.9 billion from $119.5 billion in the preceding month. This also marked a
slight 2.5% year-over-year decline in FX demand.</p>

This article was written by Damian Chmiel at www.financemagnates.com.