Plum partners with Eurobank as it eyes Greek expansion

<img width="250" height="151" src="https://www.leaprate.com/wp-content/uploads/2023/01/Plum-250×151.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Plum logo" decoding="async" style="float: left; margin-right: 5px;" link_thumbnail="" srcset="https://www.leaprate.com/wp-content/uploads/2023/01/Plum-250×151.jpg 250w, https://www.leaprate.com/wp-content/uploads/2023/01/Plum-700×422.jpg 700w, https://www.leaprate.com/wp-content/uploads/2023/01/Plum-768×463.jpg 768w, https://www.leaprate.com/wp-content/uploads/2023/01/Plum-120×72.jpg 120w, https://www.leaprate.com/wp-content/uploads/2023/01/Plum-245×148.jpg 245w, https://www.leaprate.com/wp-content/uploads/2023/01/Plum-500×301.jpg 500w, https://www.leaprate.com/wp-content/uploads/2023/01/Plum.jpg 880w" sizes="(max-width: 250px) 100vw, 250px" /><p>Plum CEO Victor Trokoudes expressed enthusiasm over the strategic partnership with Eurobank and the company’s excitement to supercharge its rollout in Greece. Customers in the region will now be able to access Plum’s fully digital wallet and tap into a range of class-leading financial services.</p>
<p>Trokoudes added:</p>
<blockquote><p>This is a huge milestone for Plum, giving us the opportunity to turbocharge our growth in the EU following our success in the UK. The digital trends are promising and there is a clear gap for an app like Plum to help Greek consumers with their money management.</p></blockquote>
<p>Plum has already registered itself in the UK market and built a total active user base of 1.8 million. It has also delivered healthy growth; revenue has doubled during the last twelve months, and it’s now on the path to profitability. <a href="https://www.leaprate.com/financial-services/fintech/plum-launches-its-personal-finance-app-in-five-european-countries/" target="_blank" rel="noopener">Plum</a> hopes to end its loss-making by early 2025.</p>
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<p>Troukoudes was eager to tout the app’s artificial intelligence (AI) and automation capabilities. He noted that AI will enable customers to navigate growing “cost of living challenges” during the next few months. Plum is also planning to launch several new product types in early 2024. The UK market will see Cash ISA and Lifetime ISA products for the first time, while other European countries will also get new services.</p>
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