More from Apple: Achieved all-time revenue record in India

<p>Apple provided a sales forecast for the holiday sales quarter that missed Wall Street expectations.</p><ul><li>Chief Financial Officer Luca Maestri stated that sales for the current quarter are expected to be similar to the previous year, contrary to Wall Street's expectation of a 4.97% increase to $122.98 billion.</li><li>Apple shares fell 3.6% in after-hours trading in response to the forecast.</li><li>Apple reported quarterly sales and profit that beat Wall Street expectations, driven by increased iPhone sales and a $1 billion boost in services revenue, offsetting declines in Mac and iPad sales.</li><li>Revenue from China dipped by 2.5%, and supply constraints were noted for the iPhone 15 Pro and Pro Max devices.</li><li>Despite global smartphone challenges, Apple's sales in China saw growth, driven by iPhone sales and services revenue.</li><li>Apple is working on manufacturing more iPhone 15 Pro and Pro Max devices to meet demand.</li><li>The smartphone market is expected to recover in 2024, benefiting Apple in the long term.</li><li>Apple is focusing on generative artificial intelligence to enhance its products.</li><li>iPhone sales remain strong, with $43.81 billion in sales for the fourth quarter.</li><li>Mac and iPad sales declined, as did sales in the wearables segment, which includes Apple Watch and AirPods.</li><li>Apple's services segment, including Apple TV+, experienced a 16% rise in revenue.</li></ul>

This article was written by Greg Michalowski at www.forexlive.com.

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