Mastercard and Mercedes-Benz: Introducing In-Car Fingerprint Payments
<p>Mercedes-Benz
is the world's first automaker to integrate Mastercard's Secure Card on File
for commerce platform directly into the vehicle. It ensures the encryption of
transaction data using uniquely assigned cryptograms for the utmost protection
of sensitive payment information.</p><p>Mastercard
Integration for Secure Transactions</p><p>Mercedes-Benz
has taken the step of enhancing the driving experience for its customers in
Germany by introducing the advanced feature. It allows drivers to initiate the
fueling process and make payments digitally. The process is done through their
vehicle's fingerprint recognition system. </p><p>This
new technology gets rid of the old way of using a PIN or your phone to pay.
However, it still provides an easy and safe way to pay.</p><p>The
native in-car payment service is known as Mercedes pay+. It effectively
transforms the car into a payment device. It can be used to make payments at
participating service stations.</p><p>By
utilizing the integrated fingerprint sensor within the MBUX infotainment system,
drivers get the whole procedure done. This service is currently live and
compatible with Mastercard debit and credit cards in Mercedes-Benz's current
vehicle models.</p><p>This
development marks a significant milestone. <a href="https://www.financemagnates.com/tag/fingerprint/" target="_blank" rel="follow">Fingerprint</a> payment authorization at
gas stations is the first application of native in-car payments at the point of
sale. </p><p>Franz
Reiner, Chairman of the Board of Mercedes-Benz Mobility AG, emphasized the
company's commitment to making life easier for customers, stating: "With
Mercedes pay+, we are making everyday life easier for our customers.” </p><p>“From
now on, they can pay their fuel bill directly from their car using their
fingerprint – simply, securely, and conveniently."</p><p>Mercedes
me Fuel & Pay: Automating the Fueling Experience</p><p>A
recent study conducted by German market research company GfK, on behalf of
Mastercard, revealed that around half of individuals aged 18 to 39 are
interested in ordering and paying for services and goods directly via their
vehicle's infotainment display. </p><p>The
study also indicated that many would prefer to use in-car payment for everyday
automotive-related services, such as paying for gas or electric vehicle
charging.</p><p>Jorn
Lambert, Chief Digital Officer at <a href="https://www.financemagnates.com/tag/mastercard/" target="_blank" rel="follow">Mastercard</a>, commented on the growing demand
for integrated digital payments, saying: "Digital payments are coming of
age, and consumers want to embrace new forms that are infused into their
everyday experiences and activities."</p><p>The
process of in-car payment with a fingerprint is straightforward. When a driver
arrives at a connected service station and turns off the engine, the Mercedes
me Fuel & Pay service activates automatically on the MBUX infotainment
system. </p><p>The
driver can select the desired gas pump. The system calculates the maximum total
amount based on the current fuel price and the vehicle's fuel level. The
payment is then seamlessly completed through fingerprint authentication. It
avoids the need for a mobile device.</p><p>After
refueling, the driver can view the amount of fuel refueled and the invoice
details on the MBUX display. <a href="https://www.financemagnates.com/tag/payment/" target="_blank" rel="follow">Payment</a> is processed automatically and allows the
driver to leave the gas station without visiting the checkout area. The invoice
is subsequently sent to the customer via email.</p><p>Mercedes
me Fuel & Pay with fingerprint authentication is currently available at
over 3,600 cooperating gas stations in Germany. Customers can utilize their
Mastercard credit or debit cards issued in Germany for this native in-car
payment. </p><p>They
are to register their card in the Mercedes me user account and activate it
within the vehicle via the MBUX infotainment system's Mercedes pay+ feature.</p><p>Mercedes
plans to extend fingerprint payments to cover other vehicle-related services
and expand this feature to other European markets. This technology underscores
the company's dedication to enhancing the driving experience through innovative
digital solutions.</p>
This article was written by Tareq Sikder at www.financemagnates.com.
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