London's Ebury Eyes African Market with Prime Financial Markets Takeover

<p>London-based
global financial technology firm, Ebury, has announced the acquisition of Prime
Financial Markets, a financial services firm based in Johannesburg, South
Africa. Prime Financial Markets, a registered financial services provider,
specializes in providing financial market advice and intermediary services in
the treasury and financial market space. </p><p>Establishing
Local Presence in South Africa</p><p>The
acquisition marks Ebury's entry into the African market, establishing a local
office in South Africa. Ebury, known for its FX and payments specialization,
offers financial solutions to assist SMEs and midcaps in international trade. </p><p>Juan
Lobato, Co-Founder and Co-CEO at Ebury, commented: “We’re delighted Prime
Financial Markets are joining the Ebury family. Its complimentary suite of
services is a natural fit with our global capabilities and the transaction
enables us to establish a new geographic presence at the heart of Africa’s
financial services market.” </p><p>“International
expansion is key to our strategy and this acquisition further strengthens both
our platform for growth and our ability to provide a market-leading service to
clients.”</p><p>With
over 1,700 employees operating in 38 offices across 23 countries and annual
transaction volumes exceeding $27 billion, Ebury aims to strengthen its global presence
through this strategic move.

Gert Delport, Managing Director at Prime Financial Markets, commented: “Ebury’s
global scale, innovative technology and bespoke customer service makes them a
natural partner for our business. It is a hugely ambitious business and we look
forward to achieving those lofty strategic goals together particularly in
Africa, our geography of expertise.”</p><p>Ebury Scores Multi-Year Deal with
PSV Eindhoven</p><p><a href="https://www.financemagnates.com/">Finance Magnates</a> reported earlier
that <a href="https://www.financemagnates.com/fintech/ebury-expands-sports-presence-inks-deal-with-top-dutch-football-club/">Ebury
announced a multi-year partnership with Dutch football club PSV Eindhoven</a>,
becoming the club's official fintech partner. The strategic deal extends
Ebury's network in the Brainport technology region, offering international
payments and cash management solutions to the club. </p><p>PSV, with over a century of
history and a substantial social media presence, sees the partnership as
valuable for its growing network and the Brainport region. <a href="https://www.financemagnates.com/tag/ebury/">Ebury</a>'s expansion
strategy includes aggressive growth and sports sponsorships, having previously
partnered with Fulham Football Club in England and another in France.</p>

This article was written by Tareq Sikder at www.financemagnates.com.