Google Unleashes Crypto Trust Ads: Anticipating ETF Approval

<p>Google has announced updates to its cryptocurrency-related
advertising policy, permitting ads for crypto trusts starting January 29, 2024.
This change aligns with the anticipated approval of spot Bitcoin
exchange-traded funds (ETFs) in the United States in the same month. </p><p>Google's Global Crypto Ad Policy: Compliance and
Certification</p><p>Google clarified that the policy applies globally and
expects advertisers to comply with local laws targeting their ads. Advertisers
for cryptocurrency coin trusts must be Google-certified, possessing the
required licenses and meeting legal requirements in the targeted regions. </p><p>While Google already allows certain crypto ads, it excludes
those related to gambling platforms, initial coin offerings, decentralized
finance protocols, and trading signals. The move coincides with Bloomberg's ETF
analysts giving a 90% probability of U.S. spot Bitcoin ETF approval by January
10, 2024, potentially approving multiple pending applications. </p><blockquote><p lang="en" dir="ltr">