FXCM’s UK and Cyprus Subsidiaries Undergo Name Change to Stratos

<p>The British
branch of broker FXCM, previously operated by Forex Capital Markets Limited,
announced a name change to Stratos Markets Limited on Sunday, 10 September.
This move comes shortly after FXCM's Cyprus-based company, FXCM EU Ltd, also
underwent a name change to Stratos Europe Ltd. FXCM Group is changing the names
of its European subsidiaries as part of a broader rebranding strategy.</p><p>FXCM Undergoes Rebranding
in Europe with Name Changes</p><p>FXCM
originated from the now-defunct Global Brokerage Inc., which declared
bankruptcy in 2017. The company's roots date back to 1999 in New York, a global
financial hub. The latest changes in Europe suggest a rebranding effort is
underway. </p><p>On 10 September,
the UK company registry recorded the name change from Forex Capital Markets
Limited to Stratos Markets Limited. This change is also reflected on FXCM's UK
website, where Stratos is listed as the company responsible for trading
services.</p><p>However,
the Financial Conduct Authority (FCA) registry still shows the company under
its previous name with license number 217689.</p><p>Similarly,
in Cyprus, the former FXCM EU Ltd is now known as Stratos Europe Ltd.</p><p>Could the
development in Europe indicate that FXCM is planning to rebrand as Stratos?
While this is a possibility, there is already a company with the same name in
the market that specializes in hedging currency and commodity exposures.</p><p>FXCM Broadens Horizons
with Strategic Alliances</p><p>FXCM Pro,
the institutional segment of FXCM, has recently unveiled two significant
partnerships to enhance trading services. The first alliance is <a href="https://www.financemagnates.com/forex/fxcm-pro-streams-liquidity-to-tfb-clients-for-metatrader/" target="_blank" rel="follow">with Tools for
Brokers (TFB)</a>, a <a href="https://www.financemagnates.com/terms/t/technology-provider/">technology provider</a>, focusing on integrating MetaQuotes'
trading platforms, MetaTrader 4 and MetaTrader 5. </p><p>Shortly
after, FXCM Pro <a href="https://www.financemagnates.com/institutional-forex/fxcm-pro-enhances-offering-with-your-bourse-partnership/" target="_blank" rel="follow">joined forces with Your Bourse</a>, another trading technology
provider, to offer traders ultra-fast order execution. This collaboration leverages
Your Bourse's Matching Engine, promising an impressive two-microsecond order
processing time and the ability to establish a new FIX session in under 20
seconds.</p><p>Earlier
this year, <a href="https://www.financemagnates.com/forex/exclusive-fxcm-eyes-expansion-unveils-two-new-platforms/" target="_blank" rel="follow">FXCM introduced</a> a new <a href="https://www.financemagnates.com/terms/t/trading-platform/">trading platform</a> and a progressive web
application (PWA) as additions to its existing Trading Station Desktop and
Trading Station Mobile platforms. These new platforms are part of FXCM's
strategy to expand its reach in the near future. The company has also indicated
its plans to launch a web-based application to support a wider range of trading
instruments and provide more global access to its offerings.</p>

This article was written by Damian Chmiel at www.financemagnates.com.