FlexTrade Adds AI Broker Selection through BTON Deal

<p>To enhance execution
capabilities for its users, FlexTrade Systems, a multi-asset execution and
order management systems provider, has announced an integration with BTON
Financial, a data collaboration and order routing technology company. </p><p>FlexTrade and BTON
Financial Announce Integration</p><p>The
integration will provide FlexTrade’s FlexTRADER EMS platform users with
AI-driven broker selection suggestions from BTON to assist in optimizing the best
execution performance. BTON's solution leverages collective data sets and
artificial intelligence to recommend optimal brokers and algorithms for
executing trades.</p><p>Mutual
customers will now be able to access BTON's recommendation algorithm directly
within FlexTRADER EMS. Traders can select orders in their blotter and send
parameters like size, instruments, desired algo, and timeframe to BTON with a
single click to receive feedback on the ideal broker for best execution.</p><blockquote><p lang="en" dir="ltr">Press Release: FlexTrade and @BTON Financial announce a new integration to deliver users of FlexTRADER EMS with seamless access to AI-driven broker selection suggestions to assist with improving best execution performance.Full Story: <a href="https://t.co/xNzVUOP69p">https://t.co/xNzVUOP69p</a> <a href="https://t.co/IIOPTkjLeG">pic.twitter.com/IIOPTkjLeG</a></p>— FlexTrade Systems (@FlexTrade) <a href="https://twitter.com/FlexTrade/status/1731972394427015240?ref_src=twsrc%5Etfw">December 5, 2023</a></blockquote><p>Dan
Enstedt, the Vice President at FlexTrade Systems, noted the new integration
broadens pre-trade intelligence sources available in FlexTRADER EMS. “BTON’s
collaborative pre-trade data sets and AI-driven functionality deliver
actionable insights directly within their order blotter,” Enstedt added.</p><p>The
integration expands FlexTRADER EMS's existing <a href="https://www.financemagnates.com/terms/a/automation/">automation</a> capabilities, <a href="https://www.financemagnates.com/forex/technology/flextrade-unveils-flexalgowheel-technology-improve-broker-algo-selection/" target="_blank" rel="follow">like
FlexAlgoWheel</a>, to further simplify low-touch workflows by incorporating BTON's
AI-driven suggestions into parameter-driven automation rules.</p><p>“We
accelerate integration and mitigate risks, providing a cost-efficient solution
for a more sophisticated and accountable approach to order execution through
the power of AI,” Daniel Shepherd, the CEO of BTON Financial, commented. He
added that the partnership combines expertise and technology to redefine broker
selection. </p><p>FlexTrade’s New Hires and
Integrations</p><p>In recent
developments, FlexTrade Systems <a href="https://www.financemagnates.com/executives/flextrade-hires-fintech-expert-as-head-of-fixed-income-sales/" target="_blank" rel="follow">appointed Michael Kovach</a> as the Head of Fixed
Income Sales in the Americas in November. Kovach, with his extensive experience
in fintech and electronic trading solutions, is set to drive the adoption of
FlexFI, FlexTrade's Fixed Income EMS.</p><p>As Finance Magnates reported earlier in September, FlexTrade embarked on a
strategic partnership <a href="https://www.financemagnates.com/institutional-forex/tradefeedr-to-provide-fx-data-to-flextrade-systems/" target="_blank" rel="follow">with Tradefeedr</a>, a foreign exchange data <a href="https://www.financemagnates.com/terms/a/analytics/">analytics</a>
provider. This collaboration aims to optimize FX trading workflows by
integrating Tradefeedr's FX pre-trade forecast data into FlexTrade's FlexTRADER
EMS platform. </p><p>Additionally,
a few months prior, Amundi Intermédiation, a leading European execution
platform, announced its plan to <a href="https://www.financemagnates.com/institutional-forex/european-5t-execution-platform-chooses-flextrades-mult-asset-services/" target="_blank" rel="follow">also deploy FlexTRADER EMS</a>. The adoption by
Amundi Intermédiation marks another milestone for FlexTrade, showcasing the
company's growing influence.</p>

This article was written by Damian Chmiel at www.financemagnates.com.