Danske Bank and BackBase Team Up for Enhanced Customer Service

<p>Danske Bank has teamed up with BackBase, signing a deal that aims to
improve customer experiences across Danske Bank’s online services.</p><p>Enhanced Digital Experiences </p><p>Under the terms of the agreement, BackBase's Engagement Banking
Platform (<a href="https://www.backbase.com/engagement-banking">EBP</a>) will
be leveraged to help <a href="https://danskebank.com/">Nordic bank</a> Danske
Bank offer seamless, personalized experiences for the bank's customers.</p><p>Frans Woelders, Chief Operating Officer at Danske Bank, says, “This
engagement is testament to our customer focus and our commitment to ensuring
the best digital banking experience for the future. A new platform that works
across the web, mobile apps and our adviser tools is one of the ambitions in
Danske Bank’s <a href="https://danskebank.com/about-us/our-strategy">Forward
’28 strategy</a>, and the agreement with Backbase is the next step towards
achieving that ambition.” </p><p>BackBase’s Fintech Expertise</p><p><a href="https://www.financemagnates.com/terms/f/fintech/">Fintech</a> BackBase will be providing Danske Bank with its EBP that aims to help
financial institutions accelerate their digital transformation through the
creation of seamless, exceptional user journeys.</p><p>This move is in line with Danske Bank's Forward '28 strategy, setting
ambitious goals to fortify its standing as a leading bank in the Nordic region.
The plan involves hefty investments and efforts towards strengthening customer
offerings, and stepping up the bank’s digital game.</p><p>Increased Personalization</p><p>Christian Bornfeld, Head of Personal Customers and Financial Crime Risk
&amp; Prevention, said, “This platform will allow us to take our interaction
with customers though our digital solutions to the next level and to introduce
enhancements at greater speed than ever before. It will thus enable us to
provide market-leading convenience and personalization for our customers with
great insights, increased proactivity and easy access to assistance and
advice.” </p><p>Significant Investments</p><p>Alongside this digital expansion, Danske Bank also announced a
significant boost in its annual investments. As of June 7, 2023, Danske is
doubling down on its commitment to core capabilities within digital platforms,
expert advisory services, and sustainability.</p><p>Danske Bank isn’t the only finance house embarking on a digital journey
as banks increasingly <a href="https://www.financemagnates.com/tag/digital-banking/">focus on online</a>.
One potential downside to increasing focus on online is the gradual shrinking
of physical bank branches, as is the case with <a href="https://www.financemagnates.com/trending/wells-fargo-focuses-on-digital-while-cutting-physical/">Wells
Fargo</a>.</p><p>However, the key takeaway is that digital banking and <a href="https://www.financemagnates.com/terms/p/payments/">payments</a> are the future and this is going to <a href="https://www.financemagnates.com/fintech/digital-banking-trends-to-look-for-heading-into-2024/">continue
to evolve in 2024</a>.</p>

This article was written by Louis Parks at www.financemagnates.com.