Citigroup Inc. announces new investment into Columbian fintech Supra

<img width="250" height="151" src="https://www.leaprate.com/wp-content/uploads/2023/02/Citi-250×151.png" class="webfeedsFeaturedVisual wp-post-image" alt="" decoding="async" style="float: left; margin-right: 5px;" link_thumbnail="" srcset="https://www.leaprate.com/wp-content/uploads/2023/02/Citi-250×151.png 250w, https://www.leaprate.com/wp-content/uploads/2023/02/Citi-700×422.png 700w, https://www.leaprate.com/wp-content/uploads/2023/02/Citi-768×463.png 768w, https://www.leaprate.com/wp-content/uploads/2023/02/Citi-120×72.png 120w, https://www.leaprate.com/wp-content/uploads/2023/02/Citi-245×148.png 245w, https://www.leaprate.com/wp-content/uploads/2023/02/Citi-500×301.png 500w, https://www.leaprate.com/wp-content/uploads/2023/02/Citi.png 880w" sizes="(max-width: 250px) 100vw, 250px" /><p>According to a press release, Citi’s cross-border payment solutions will help the fintech expand across Columbia, with a potential reach into other neighbouring countries. Supra has also received backing from early-stage capital investor Far Out Ventures and the early-stage capital management fund H2O Capital Innovation.</p>
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<p>Citi’s Head of Corporate Sales and Solutions for the Andean region, Diego Santoyo, commented:</p>
<blockquote><p>Citi’s best-in-class cross-border payments and FX technology will help enable Supra’s operations and expansion in Colombia.</p></blockquote>
<p>Citi’s Strategic Investments Lead for Latin America, Aldo Alvarez, also expressed excitement about the new partnership and Supra’s expansive potential:</p>
<blockquote><p>We believe Supra’s product, business model and collaboration with <a href="https://www.leaprate.com/news/citigroups-third-quarter-financial-results-exceed-expectations/" target="_blank" rel="noopener">Citi</a> will allow them to create competitive moats in the multi-billion-dollar import and export cross-border payments market in Colombia.</p></blockquote>
<p>Columbia is a hotspot in the Americas for import and export activities, with over 40,000 companies participating in commercial transportation and movement. According to data from the Colombian Tax Authorities in 2022, the country’s B2B cross-border market registered at $134bn, a market that Citi and other capital investment firms are hoping to explore.</p>
<p>The post <a rel="nofollow" href="https://www.leaprate.com/news/citigroup-inc-announces-new-investment-into-columbian-fintech-supra/">Citigroup Inc. announces new investment into Columbian fintech Supra</a> appeared first on <a rel="nofollow" href="https://www.leaprate.com">LeapRate</a>.</p>