Alkimi Launches Mainnet; Bringing $600 Billion Industry On-Chain

<p>Alkimi, the world’s first
decentralized ad exchange, has exited beta and now has advertisers and
publishers buying and selling inventory through its blockchain-based
programmatic platform. The launch of a custom consensus, distributed ledger and
node platform marks a new era for digital advertising. It makes it possible to
buy and sell advertising space in a completely decentralised manner through the
blockchain infrastructure.</p><p>The mainnet Alkimi offers
delivers performance enhancements, complete transparency, and greater
efficiency in the digital advertising ecosystem. By cutting the fees from over
37% to between 3-5%, the cost of buying ads was reduced from $9.03 to $2.71, granting
advertisers 212% more media while also increasing ad campaign performance by
19% in collaboration with the world's largest media agencies and publishers.</p><p>Ben Putley, Alkimi CEO and
Co-Founder, expressed how "I am thrilled to announce the launch of Alkimi
Exchange's mainnet, a pivotal moment in our journey to revolutionise digital
advertising. In 2023, the digital ad spend is projected to be $678.9 billion,
signifying the immense potential of this market. Alkimi Exchange will capture
this potential by bringing a significant portion of digital ad spend on-chain
via our exchange AlEx."</p><p>For advertisers and media
agencies, the mainnet presents a level of clarity and accountability in ad
spend that was previously unattainable. Publishers, in contrast, are poised to
benefit from a more streamlined and profitable approach to ad management and
revenue generation, with a higher proportion of advertiser dollars being passed
on to them, thus creating more value online.</p><p>A key feature of the new
mainnet is the inclusion of a Liquidity Staking Derivative (LSD), allowing
users to join a liquidity pool on Balancer and stake their LP tokens (stADS) on
the user portal, labs.alkimi.org. This feature offers users the opportunity to
‘yield farm’ the internet.</p><p>The launch of this mainnet
represents not just a technological advancement but a paradigm shift in how
digital advertising is conducted. By harnessing blockchain technology, the
company is setting new standards for transparency and performance in the industry,
marking a significant step towards a future where digital advertising is more
effective, transparent, and fair for all parties involved.</p><p>About Alkimi Exchange</p><p>Alkimi Exchange is a
decentralized replacement to the inefficient legacy programmatic ad exchanges
with the mission to restore the value exchange between advertisers, publishers
and users. Alkimi Exchange is a custom layer 2 scaling solution on the Ethereum
network, specifically for advertising — which allows us to provide the fastest,
infinitely scalable solution with 0% fraud, low transaction fees and complete
end-to-end transparency.</p><p>Learn more at www.alkimi.org.</p>

This article was written by Finance Magnates Staff at www.financemagnates.com.