Data is Everybody’s Business: The Fundamentals of Data Monetization

<p>In their new book, an MIT Sloan academic and co-authors found that on average 82% of data monetization returns come from improving work operations and customer experience versus 18% from selling information Data is Everybody’s Business MIT Sloan academic’s research finds business leaders need to ensure that value creation using data is an enterprise-wide endeavor […]</p>
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