CFI Invests in European Football, Inks Deal with Sheffield United

<p>CFI Financial
Group, a <a href="https://www.financemagnates.com/terms/m/multi-asset/">multi-asset</a> broker with a strong presence in the Middle East, has
expanded its investment in European football by signing an initial one-year
sponsorship deal with the English football club, Sheffield United. Last year,
the Dubai-headquartered firm <a href="https://www.financemagnates.com/thought-leadership/cfi-welcomes-pep-guardiola-as-global-brand-ambassador/" target="_blank" rel="follow">signed current Manchester City coach</a>, Josep ‘Pep’ Guardiola, as its Global Brand Ambassador.</p><p>CFI Looks
Beyond MENA</p><p>CFI
announced the new partnership today (Friday), noting that it has become the
club’s front-of-shirt sponsor or Principal and Official Financial Trading
Partner. The agreement covers the upcoming Premier League 23/24 seasons. </p><p>“The
agreement recognizes Sheffield United's place at the highest level of the
English game, which has a global audience of over three billion through
television, online, and social media,” CFI
explained in a statement. </p><p>As part of
the deal, the football club, which is fondly called the Blades, will wear
CFI-branded shirts for the final pre-season fixture scheduled for tomorrow
(Saturday). The club will play
against VfB Stuttgart, a football club that plays in Germany’s
first division, the Bundesliga.</p><p>Speaking on
the agreement, Hisham Mansour, CFI’s Co-Founder and Managing Director, noted
that “Sheffield United and the Premier League offer worldwide exposure for our
business, and that is something we are very keen to embrace.”</p><p>CFI in MENA's Sports Industry</p><p>With 25
years under its belt, CFI is a top forex and contracts for difference provider
(CFD), especially in the Middle East and North Africa (MENA) where it runs several
subsidiaries in Lebanon, Jordan, the United Arab Emirates and <a href="https://www.financemagnates.com/forex/brokers/cfi-financial-enters-egypt-by-acquiring-local-broker-el-mahrousa/" target="_blank" rel="follow">Egypt</a>. It also operates entities in
the UK and Cyprus. </p><p>To grow its
brand in the <a href="https://www.financemagnates.com/terms/o/online-trading/">online trading</a> industry, CFI, which <a href="https://www.financemagnates.com/forex/cfi-financial-sees-record-growth-in-volume-new-accounts-in-q1/" target="_blank" rel="follow">reported impressive
growth</a> across key
metrics during the first quarter of this year, has entered several sports sponsorship
arrangements in MENA. In
April, the firm <a href="https://www.financemagnates.com/forex/jordan-fa-cup-to-be-renamed-as-cfi-partners-football-association/" target="_blank" rel="follow">sealed a new
partnership</a> with the
Jordan Football Association, becoming the exclusive brokerage partner of the
body that governs football tournaments in Jordan.</p><p>The deal
came a few months after CFI <a href="https://www.financemagnates.com/forex/cfis-tennis-sponsorship-shows-a-localized-drift-in-sports-deals/" target="_blank" rel="follow">sponsored</a> the Mubadala World Tennis
Championship, which is an exhibition tournament for men’s and women’s singles.
The tournament has been sponsored by Abu Dhabi since 2009.</p><p>Additionally, CFI previously sponsored the <a href="https://www.financemagnates.com/forex/brokers/cfi-financial-announces-sponsorship-deal-with-lebanese-basketball-federation/" target="_blank" rel="follow"> Lebanese Basketball
Federation</a> and <a href="https://www.financemagnates.com/forex/brokers/cfi-financial-becomes-sponsor-of-jordans-national-basketball-team/" target="_blank" rel="follow">Jordan’s national basketball
team</a>. </p>

This article was written by Solomon Oladipupo at www.financemagnates.com.