FxPro Enters the Fighting Ring by Sponsoring Latvian MMA Fighter

<p>The interest of forex and contracts for differences (CFDs) brokers in the <a href="https://www.financemagnates.com/forex/moving-the-goalposts-cfds-sport-sponsorships-go-beyond-football/">sport of fighting</a> has tremendously increased. FxPro, an established retail broker, recently inked a multi-year sponsorship deal with Aleksandr Chizov, a professional mixed martial artist from Latvia.
</p><p>The broker, however, did not furnish details on the scope of the sponsorship deal. The financial terms of the deal are also unknown.
</p><p>Fighting Is the New Favourite of Brokers
</p><p>The popularity of the <a href="https://www.financemagnates.com/tag/sports-sponsorship/">sport</a> of fighting is growing fast, yet it targets niche followers. An average event of Ultimate Fighting Championship, the top mixed martial arts league, garners a viewership of 300,000 to over 2,000,000 viewers globally based on pay-per-view buys, the highest being 2.4 million buys.</p><blockquote><p lang="en" dir="ltr"><a href="https://twitter.com/hashtag/UFC243?src=hash&amp;ref_src=twsrc%5Etfw">#UFC243</a>ATTENDANCE57,127 (new <a href="https://twitter.com/ufc?ref_src=twsrc%5Etfw">@UFC</a> attendance record) GATEAU$8,088,661 / US$5,478,345 PERFORMANCES OF THE NIGHT<a href="https://twitter.com/stylebender?ref_src=twsrc%5Etfw">@Stylebender</a> &amp; <a href="https://twitter.com/DecastroYorgan?ref_src=twsrc%5Etfw">@DeCastroYorgan</a> FIGHT OF THE NIGHT@RiddellQuake vs. <a href="https://twitter.com/jamie_mullarkey?ref_src=twsrc%5Etfw">@Jamie_Mullarkey</a> <a href="https://t.co/PPfSTfoEtp">pic.twitter.com/PPfSTfoEtp</a></p>— UFC News (@UFCNews) <a href="https://twitter.com/UFCNews/status/1180715764275277824?ref_src=twsrc%5Etfw">October 6, 2019</a></blockquote><p>The audience of mixed martial arts is also mostly male, which aligns with the demographic of retail traders.
</p><p>Several other brokers have also inked high-profile with mixed martial arts athletes. Poland-headquartered XTB has onboarded popular <a href="https://www.financemagnates.com/forex/brokers/xtb-announces-collaboration-with-conor-mcgregor/">UFC star Conor McGregor</a> and also Joanna Jędrzejczyk as its brand ambassadors.
</p><p>FxPro's New Ambassador
</p><p>Chizov is a popular face in regional mixed martial arts sports. He is a four-time Latvian champion and three-time Baltic champion, now competing in the PFL European Lightweight tournament.
</p><p>"Aleksandr is an exceptional athlete who has achieved significant milestones at a young age. His continuous growth, dedication, and resilience align perfectly with FxPro's values," said Ilya Holeu, Chief Product Owner &amp; CMO at FxPro. "We are proud to support Aleksandr's journey as he represents not only his country but all those who dare to aim high and push their limits like a real Pro."
</p><p>Though officially not highlighted, the latest partnership might be an indication of <a href="https://www.financemagnates.com/tag/fxpro/">FxPro's</a> goals in the Baltic region of Europe.
</p><p>FxPro is also known for its high-end sponsorship deals. It is known to be one of the first brokers to close a sports deal in 2009 by sponsoring the Virgin Racing team, which does not exist anymore. The broker now has an active <a href="https://www.financemagnates.com/thought-leadership/fxpro-and-mclaren-f1-team-extend-partnership/">sponsorship deal with the McLaren F1</a> racing team.
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This article was written by Arnab Shome at www.financemagnates.com.