‘Barbie’ sets records, ‘Oppenheimer’ strong in box office battle By Reuters

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<span>© Reuters. FILE PHOTO: America Ferrera and Margot Robbie attend the European premiere of “Barbie” in London, Britain July 12, 2023. REUTERS/Maja Smiejkowska/File Photo</span><br />
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<p>By Lisa Richwine</p>
<p>LOS ANGELES (Reuters) – The new “Barbie” movie starring Margot Robbie as the iconic doll ruled theaters over the weekend, hauling in an estimated $155 million to set the record for the biggest domestic opening of 2023, distributor Warner Bros. said on Sunday.</p>
<p>Director Christopher Nolan’s “Oppenheimer,” about the making of the atomic bomb, beat expectations with $80.5 million at domestic theaters in a cinema battle dubbed “Barbenheimer.”</p>
<p>The tallies provided a welcome boost to studios and theaters that have endured a disappointing summer so far. Ticket sales have hovered below last year despite a larger number of films at cineplexes.</p>
<p>The “Barbenheimer” frenzy, over two highly anticipated but completely different movies opening simultaneously, had theaters buzzing.</p>
<p>“Barbie” is “Little Women” director Greta Gerwig’s take on the doll that debuted 60 years ago. The $155 million debut topped the $146.4 million for “The Super Mario Bros.” in April and ranked as the highest domestic opening ever for a female-directed film.</p>
<p>Mattel (NASDAQ:) launched an all-out global marketing blitz to stoke the frenzy, lighting up London landmarks in pink and partnering on products from Barbie fashions to a Barbie X-box console.</p>
<p>Many fans wore pink outfits screenings and theaters offered pink cocktails and glittery popcorn. </p>
<p>The drama “Oppenheimer” stars Cillian Murphy as American scientist J. Robert Oppenheimer, the man who developed the atomic bomb. The movie has drawn rave reviews and is expected to be a contender in the coming Academy Awards race. </p>
<p>The movie added $93.7 million in international markets, for a global total of $174.2 million, distributor Universal Pictures said. </p>
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