Developing Pricing Strategies

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<h3>
<span>Pricing in Digital Era</span></h3>
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<span>The
</span><span>amount
</span><span>of
money charged for a product or service, or the sum of the values that consumers
exchange for the benefits of having or using the product or service.</span></div>
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<span>Buyers
can :</span></div>
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<span>•</span><span>Get instant price comparisons for
thousands of vendors</span></div>
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<span>•</span><span>Check prices at POP</span></div>
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<span>•</span><span>Name the price and have it met
(Priceline.com)</span></div>
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<span>Sellers
can:</span></div>
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<span>•</span><span>Monitor customer behavior and
tailor offers to individuals</span></div>
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<span>•</span><span>Give certain customers access to
special prices</span></div>
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<h3>
<span>Changing Pricing Environment</span></h3>
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<span>Pricing has changed due to
increased technology</span><br />
<span>Concept of creating a sharing
economy.</span><br />
<span>Bartering</span><br />
<span>Renting:&nbsp;</span></div>
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<a href="https://1.bp.blogspot.com/-_8ehhVXGBE0/XhocLTEosMI/AAAAAAAABnk/GZnV-_XhbIMWUYSBeFEeK-KhSG5bimBdgCLcBGAsYHQ/s1600/Overview-of-Pricing-Strategies-%25E2%2580%2593-Finding-the-right-pricing-strategy-for-your-products-1024×953.png" imageanchor="1"><img border="0" data-original-height="953" data-original-width="1024" height="297" src="https://1.bp.blogspot.com/-_8ehhVXGBE0/XhocLTEosMI/AAAAAAAABnk/GZnV-_XhbIMWUYSBeFEeK-KhSG5bimBdgCLcBGAsYHQ/s320/Overview-of-Pricing-Strategies-%25E2%2580%2593-Finding-the-right-pricing-strategy-for-your-products-1024×953.png" width="320" /></a></div>
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