ADVFN Losses Grow but Investors Remain Hopeful

<p>The
financial markets website operator ADVFN (LSE: <a href="https://www.financemagnates.com/tag/advfn/" target="_blank" rel="follow">AFN</a>) today (Thursday) reported its
financial results for the first half (H1) of fiscal year 2023, showing widened
losses compared to the prior year. </p><p>While
revenue declined 30% year-over-year (YoY) to £5.5 million, ADVN said it has
achieved a reduction of 20% in average operational costs compared to last year.
The company also cut its headcount by 23% to 31 employees.</p><p>Interestingly,
investors on the London Stock <a href="https://www.financemagnates.com/terms/e/exchange/">Exchange</a> received this information with great
optimism, with AFN shares rebounding by over 50% during Thursday's trading,
testing September highs around 18 pence.</p><p>ADVFN Reports Widened
Losses in H1 2023 Results</p><p>The company
posted a net loss of £2.1 million for H1 2023, significantly higher than the
£1.37 million net loss in H1 2022. The increased losses were attributed to
several exceptional expenses incurred this year. The company additionally presented
similar results <a href="https://www.financemagnates.com/forex/advfn-reports-losses-with-h1-fy23-revenue-dip/" target="_blank" rel="follow">for the six-month period</a> ending in December 2022.</p><p>These
expenses included over £200,000 in legal fees related to changes in ADVFN's Board of Directors and litigation with former management. Additionally, the
company took a £978,000 impairment charge for the goodwill of its InvestorsHub
subsidiary.</p><p>ADVFN further spent £100,000 on fundraising activities in H1 2023. The company has been
winding down underperforming business units, including subsidiaries and its
presence in Dubai, contributing to one-time shutdown costs.</p><p>"We
believe that traffic growth should be our foremost KPI. As we approach full
optimisation, our primary focus is on the top of the funnel – increasing
traffic while maintaining cost effectiveness to support this growth," the
company stated.</p><p>Why ADVFN Shares Rose</p><p>As
mentioned in the introduction, investors optimistically received the report
published by the company, with its shares rebounding over 50% and testing
the level of 17.9 pence during Thursday's session.</p><p>However,
what is behind these increases despite the deepening net loss?</p><p>Firstly,
ADVN mentioned that its strategic focus areas include building a new app and
product offerings while growing its community forums. Through these
initiatives, it aims to position itself as a "one-stop shop" for
investors.</p><p>Despite the
first half losses, the company ended the period with £5.6 million in cash and
equivalents, significantly higher than £0.9 million last year. ADVN said it
remains confident that costs will continue falling in the second half of 2023.</p><p>"We
anticipate that the increase in traffic, bolstered by our fully established
monetisation process, will in turn lead to an increase in turnover," the
company stated in the financial report. "Our focus on attracting and
retaining users, coupled with efficient monetisation, lays the foundation for
enhanced financial performance."</p>

This article was written by Damian Chmiel at www.financemagnates.com.