TransUnion and FreeWheel Announce Expanded Partnership to Improve Audience Match Rates in TV Advertising Ecosystem

<p>The integration helps publishers unify audiences across different devices and ad types CHICAGO, Nov. 28, 2023 (GLOBE NEWSWIRE) — TransUnion (NYSE: TRU) today announced an expanded partnership with FreeWheel, a global technology platform for the television advertising industry. The partnership integrates TransUnion’s TruAudience® Data Marketplace with FreeWheel’s Audience Manager.   The result is a new solution […]</p>
<p>The post <a href="https://forextv.com/top-news/transunion-and-freewheel-announce-expanded-partnership-to-improve-audience-match-rates-in-tv-advertising-ecosystem/">TransUnion and FreeWheel Announce Expanded Partnership to Improve Audience Match Rates in TV Advertising Ecosystem</a> appeared first on <a href="https://forextv.com">ForexTV</a>.</p>